The importance of starting conversations – Mark Copeman (Wingman MSP Marketing)

In this conversation, Mark discusses the importance of starting conversations and building trust in the MSP industry. He emphasizes the need for personalization and storytelling in marketing content. Mark also highlights the significance of maintaining conversations with existing clients and the role of webinars in marketing campaigns. He advises aligning marketing and sales efforts and predicts that the MSP marketplace will become more competitive in the future.