Interviews - News - Analysis: For successful growth with Managed Security Services

Sales & Marketing

Sales & Marketing

Smaller customers want comprehensive solutions, larger customers want specific expertise

Stefan Hörhammer, COO of the Medialine Group, is our guest today. The Medialine Group serves more than 2,000 customers at 20 locations in Europe. In the podcast, Stefan explains how his company successfully deals with different customer groups and customer requirements in the field of security.

Sales & Marketing

The importance of starting the conversation

In this conversation, Mark Copeman discusses the importance of starting conversations and building trust in the MSP industry. He highlights the need for personalization and storytelling in marketing content. Mark also emphasizes the importance of nurturing conversations with existing clients and the role of webinars in marketing campaigns. He advises aligning marketing and sales efforts and predicts that the MSP market will become more competitive in the future.

Sales & Marketing

Active marketing reaches interested parties, customers, employees and also applicants

What are the success factors and empirical values in marketing for managed security services? We discuss the following questions: Who does our expert want to reach with which content? Which channels are used specifically for which content? What resources and tools are used to implement the marketing? What optimizations and learning outcomes have there been this year?

Sales & Marketing

Life’s work could be in danger

Everything about Managed Detention and Response: from customer communication, the start of the conversation and customer views to possible objection handling.

Sales & Marketing

What does an ‘IT Security Assistance Program’ do and what is the ‘CEO Module’?

Volker Bentz, Managing Director of Brandmauer IT GmbH, talks about managed IT security and customer communication, the importance of choosing the right language and the right customer channels.

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About MSP-Journey

MSP-JOURNEY is the information portal for all managers in the IT channel who want to grow and transform their business with managed security services.

The unique concept of MSP-JOURNEY is that those who successfully implement this business on a daily basis have their say and know what they are talking about: the decision-makers at IT service providers and MSPs.

As managed service and security specialists, we analyze SOPHOS and Systemhaus Coach Olaf Kaiser analyze the success factors for growth with managed security services. To give system houses and MSPs an easier and more effective way to reach their customers and their individual growth, the articles are made accessible and searchable in different categories.