Interviews - News - Analysis: For successful growth with Managed Security Services
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Sales & Marketing

Smaller customers want comprehensive solutions, larger customers want specific expertise

Stefan Hörhammer, COO of the Medialine Group, is our guest today. The Medialine Group serves more than 2,000 customers at 20 locations in Europe. In the podcast, Stefan explains how his company successfully deals with different customer groups and customer requirements in the field of security.
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You need people in marketing just like in technology

Max Pfister, Managing Director of niteflite networxx, talks about the portfolio development in the area of Managed Security Services and also about his focus on acquiring new customers and his experience in this area.
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Managed security services help to deploy sales staff sensibly

"There have also been cases of ransomware among existing customers who are not yet at the level of protection that we recommend today. And there was a relatively well-known case in Kaiserslautern, which was also reported in the press, and they also deal with the issue relatively openly. We held an event in our 2nd division stadium with other IT-related companies from the region on the topic of IT security. And the company gave a specialist presentation along the lines of: "We were affected, how did we get out of the mess and how do we protect ourselves today?"
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About MSP-Journey

MSP-JOURNEY is the information portal for all managers in the IT channel who want to grow and transform their business with managed security services.

The unique concept of MSP-JOURNEY is that those who successfully implement this business on a daily basis have their say and know what they are talking about: the decision-makers at IT service providers and MSPs.

As managed service and security specialists, we analyze SOPHOS and Systemhaus Coach Olaf Kaiser analyze the success factors for growth with managed security services. To give system houses and MSPs an easier and more effective way to reach their customers and their individual growth, the articles are made accessible and searchable in different categories.

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